Customer data architecture for AI-ready Salesforce experiences
A unified, consent-aware customer profile — the foundation for personalisation and AI.
AI needs trusted data before it needs agents. Ludx Digital builds the unified, consent-aware customer profile that makes personalisation accurate and Agentforce dependable.
AI initiatives fail when the data, permissions, and operating model are not ready.
- Customer data is duplicated and contradictory across commerce, service, and marketing.
- Identity resolution is weak, so personalisation and AI act on the wrong profile.
- Consent and data governance are unclear, blocking safe activation.
We treat the unified customer profile as the central object: resolve identity, ingest the right sources, design segmentation and activation, and embed consent and observability — so AI and Agentforce have trustworthy data to reason over.
Capabilities
- Data Cloud / Data 360 readiness assessment
- Customer identity and profile strategy
- Identity resolution and duplicate management
- Commerce, service, marketing, web, and external data integration
- Segmentation and activation design
- Consent, preference, and privacy-aware data use
- Data quality, observability, and operational controls
- AI and Agentforce data readiness
Where Data Cloud / Customer Intelligence delivers value
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Unified customer profile
Identity resolution across commerce, service, and marketing into a single, activatable profile.
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Segmentation & activation
Audiences built once in Data Cloud and activated across marketing, service, and commerce.
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AI data readiness
Clean, governed, well-described data so Agentforce and AI apps reason over the right context.
- Identity resolution rulesets and match strategy
- Data streams, data model objects, and calculated insights
- Consent and privacy-aware activation
- Data quality and observability controls
- Grounding data for Agentforce and AI apps
Related Salesforce clouds
- Commerce Cloud
- Service Cloud
- Marketing Cloud
- Agentforce
Ready to make Salesforce more intelligent?
Book a focused discovery call to identify where AI, commerce, service, marketing, and data can work harder in your Salesforce estate.